Oregon Scientific is well known international brand from the USA. They are known for producing highly functional clocks which also carries other functions, like weather forecasting. As a continuing trend, they have changed their market position here in Hong Kong to better market their products to a more modern and premium lifestyle sector. Crossovers with designers like Starck are evidence to their change in this every growing and competitive electronic industry.

I have done, two projects for them, art directing their new campaign for their new line of clocks and also a brand new product that differs from their traditional product lines. The ibalance necklace is an ion balancing mechanism for the body. It works by circulating the ions in your blood more effectively, hence giving you a more healthy body. In this project we were given the task by not just designing the advertising but also the packaging for the product in which we incorporated magnetism as a concept for balance.