Akai

I was part of the team that was responsible for rebranding Akai. They were an international brand and one of the main challenge was that this rebranding was also going to be used as a global repositioning statement. We started creating a new image for Akai, and finally settled on a strategy which referenced television shows and movies like the X-files and Men in Black. We wanted to blend both humor and cutting edge technology. With the final slogan set at What's Next? We created 3 conceptual Ads and three product ads to relaunch their brand.